Brand Identity
Packaging
Print & Digital Design

Dràm Mòr is an independent whisky bottler based in Dumbarton, Scotland, specialising in carefully selected single cask and limited-edition releases. As their lead brand designer, I was brought on during the early stages of the business to develop and refine the brand identity, creating a cohesive visual identity across packaging, digital and promotional materials.

Alongside this, I developed the brand identity for Dumbarton Rock, Dràm Mòr's Blended Malt Scotch Whisky. The project was an opportunity to create a distinctive brand rooted in local heritage, drawing inspiration from Dumbarton Rock and the town's whisky-making history.

Branding
Print Design
Digital Design

Dràm Mòr is an independent whisky bottler based in Dumbarton, Scotland, specialising in carefully selected single cask and limited-edition releases. In the early stages of the business, I was commissioned to develop and refine the brand identity, creating a cohesive visual system that established a strong presence across packaging, digital platforms, and promotional materials.

Alongside this, I developed the brand identity for Dumbarton Rock, Dràm Mòr's Blended Malt Scotch Whisky. The project provided an opportunity to create a distinctive brand rooted in local heritage, translating the character, history, and sense of place associated with Dumbarton into a contemporary whisky identity. Inspired by the town's iconic landmark and rich whisky-making legacy, the brand was designed to celebrate its origins while appealing to a modern audience of whisky enthusiasts.

Core Range

I worked with Dràm Mòr to elevate their existing core range of Single Cask Scotch Whiskies, which are released seasonally throughout the year. Working closely with our printers, I selected premium papers and foils and refined the regional colour palette to create a cohesive, premium identity that reflects the care and attention that goes into selecting each cask for bottling.

Alongside the packaging, I led the design of print and digital communications for the brand, from social media and campaigns to promotional documents.

High End Release

For these special releases of 25 years and older, we wanted to create a unique presentation that marked them apart from the core range. Bespoke crystal decanters, produced with Glencairn Crystal, feature engraved detailing with gold infill and are finished with exclusive mahogany stoppers. Together, these elements create a distinctive and lasting presentation for some of Dràm Mòr’s oldest whiskies.

Single Cask Rum

For the Single Cask Rum releases, we wanted to continue the design language of the original whisky labels while creating a distinct identity for the rum range through country flags and geographical outlines. Sugar cane illustrations and map-inspired details were layered onto a stained parchment-style substrate to evoke a sense of provenance and exploration.

Single Cask Rum

Dumbarton Rock

Working with an existing illustration of the Rock covered in heather, I developed the identity through typography, colour and layout. We wanted the brand to be bold and instantly recognisable, while standing apart from other Blended Malt Scotch Whiskies. The identity was then carried across the packaging, website and wider brand materials.